Best E-commerce checkout process by 2017

Checkout process is the most important part for any E-commerce websites. Both customers and shop owners expect speed and security in checkout process. Today, with Mageative, we will find out the Best E-commerce checkout process by 2017.

Ebuyer

This checkout fails on point two, with new customers having to sign up before checkout.

Which means I have this unnecessary step to go through when I could just be starting to checkout. And the site wants my date of birth.

It's not going well so far for this checkout. The next thing is that it wants my phone number, yet doesn't indicate that this is a required field.

Aside from these issues, it's a clear enclosed checkout with security reassurances, a range of payment options, and clear progress indicators. Sadly, the extra step from the forced registrations lets the site down.

Wiggle

Wiggle sells cycling gear, which I didn't know before. Nice registration page, in that it doesn't make you create an account there and then, but gives you the option of doing so later in the process.

The checkout is well designed in general, with a persistent basket and summary of costs, well presented delivery options, and is enclosed with just a few links for help and contact details. Live chat within checkout is also a nice touch, though it was offline when I tested it.

ASOS

We've covered ASOS a fair amount here, and our deputy editor David Moth likes to buy colourful trousers from there, so we know it works well.

In fact, we have an article on persuasive checkout best practice from ASOS which explains how removing the barrier to checkout that is registration reduced its checkout abandonment rate by 50%.

Aside from a spruced up design, nothing else changed. Customers still entered the same address and payment details and ended up registering.

The simple fact that ASOS has not even mentioned registration or account creation has made all the difference.

Sodastream

The address entry is interesting. I've become accustomed to entering house number and postcode, but this site guesses your address as you start to type the first line.

None of these suggestions are my address, and it took a few more letters to find it. I'm not convinced it beats postcode + house number but, as James Gurd points out in this article on postcode entry, it matches how people think about their addresses.