What is visual marketing strategy in 2017 [Infographic]
If you want to run a visual content marketing, you should answer the question: "What is visual marketing strategy in 2017?" Text-based content is always going to be an integral part of marketing, but to really set yourself apart in the digital era, visual content must play a pivotal role in all of your efforts. So together with Mageative, let's find out the Visual Marketing strategy in 2017.
What is visual marketing?
Today, the evolution of digital marketing is beyond the imagination, resulting in the development of new kind of marketing, like affiliate marketing. Affiliate marketing is extremely helpful when your content strategy is viral. There are many affiliate program to help a website owner manage the affiliate easily, for example Magento 2 Refer A Friend.
Visual marketing consists of 2 popular means, using images or videos. When you split up a body of text with some compelling images, people are more inclined to finish reading what you’ve written (provided that the images are high quality and contextually relevant). Marketer Jeff Bullas cites that articles with images get 94% more views than those without. Due to the oversaturation of digital content and the increased adoption of mobile internet access, attention spans are shorter than ever, which makes content presented in the form of big blocks of text very off-putting.
Videos are incredibly useful for presenting common problems and then showing the solutions that your product can offer. While there are much cheaper types of visual content available, a great video serves as extra clout for your campaign by demonstrating that you’re prepared to go the extra mile for quality. One study showed that including a video on a landing page increased conversions by 86%.
What is visual marketing Strategy in 2017?
Social media channels are in need to make your content viral, especially when you are doing in ecommerce business, you may want more customers. Optimize your content, your checkout process especially when using Magento 2 one page checkout extension and you will never worry about abandoned cart anymore.
Look at the Infographic below:
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